Industry: Automotive,Digital Retail
Region: Europe

About NextLane

NextLane is an innovative digital platform that enhances the vehicle sales experience for both dealerships and private sellers. The platform specializes in optimizing the presentation of vehicle listings through advanced image processing and seamless CRM integrations. Serving major automotive brands like Renault and Volkswagen, NextLane continuously evolves to provide its clients with a streamlined and visually appealing online sales process.

Challenge

To further enhance its capabilities, NextLane sought to refine the vehicle listing process by incorporating automated image processing and seamless integration with dealership systems. Key areas included:

• Optimizing Image Quality: Automating glare removal, lighting enhancements, and branding standardization.
• License Plate Branding: Replacing license plates with dealership-branded versions for a professional look.
• Advanced Panoramic Showcases: Developing 360-degree exterior and interior vehicle views to enrich customer experience.
• Scalable Integrations: Connecting with dealership CRMs and external services to support trade-in and after-sales processes.

Our Role & Solution

Lembitech collaborated with NextLane’s development team, leveraging our expertise in Automotive industry software to support and enhance the platform’s backend capabilities:

• Microservices Architecture in Scala: Assisted in building a modular and scalable backend structure.
• Cloud-Based Infrastructure: Advising our best practices on AWS services such as PostgreSQL RDS, Amazon Elasticache Redis, FreeGate containers, and SQS for message brokering.
• API Gateways for Third-Party Integrations: Supporting connections with StampIt, CarSweep, and other partner services.
• Advanced Image Processing Pipeline: Automating photo enhancements, glare removal, and license plate branding.
• Mobile Application Support: Enabling dealers to upload vehicle images directly via a mobile-friendly admin panel.

Results

• Enhanced Vehicle Listings: Higher-quality images and branding consistency improved customer engagement.
• Optimized Dealer Workflow: Automated image processing significantly reduced manual effort.
• Seamless CRM & Partner Integrations: A fully connected ecosystem improved efficiency in sales and trade-in operations.
• Expanded Trade-In & After-Sales Services: Development of expert evaluation tools and detailed PDF reports.

Conclusion

By working closely with NextLane’s team, Lembitech provided expertise in backend development, cloud infrastructure, and automation, helping the platform scale efficiently while enhancing user experience.